Oppdrettsannlegg Måsøval

Data Platform for better fish health, sustainability, and profitability




Måsøval AS is a pioneer in Norwegian aquaculture and has since 1973 participated in the development of a long list of companies within the aquaculture industry in the Trøndelag region.

Måsøval is committed to becoming a leading player in sustainable aquaculture. To achieve this goal, they recognize the importance of utilizing smart data management techniques, implementing new digital technologies, and embracing automation wherever possible.

With Forte Digital as their strategic partner, they embarked on an ambitious initiative to digitize large portions of their operations, creating a foundation for long-term competitive advantages. The first step in this journey was to develop a comprehensive data platform.

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Måsøval aimed to enhance their decision-making processes, increase automation, and improve collaboration and communication across their operational activities. However, they found that gathering and compiling essential information from their sea and land facilities was a resource-intensive task.

Additionally, they lacked a clear overview of the critical data's location, ownership, and currency. To address these challenges, Måsøval sought a comprehensive solution that would enable them to efficiently access and manage their data.


The partnership between Måsøval and Forte Digital has resulted in the development of a custom data platform, leading to better data management, increased automation, improved insights, and enhanced collaboration and communication.

Automation has been integrated into several crucial processes, such as the planning of key operations, resulting in improved data quality. This, in turn, has enabled key personnel to allocate more time towards implementing risk-reducing measures related to operational activities, as well as reducing planning time.

Additionally, critical insights related to environmental conditions are now collected and presented in a more efficient manner. Standardized data related to weather, wind, tides, and wave conditions are now easily accessible through a centralized database, which can be integrated with other sources. This provides greater predictability for operational activities and generates better insights for Måsøval.


The data platform has allowed Måsøval to streamline its data management processes, making it easier and more efficient to access and analyze data. This has led to more informed decision-making and improved collaboration across different departments and teams.

With the platform's advanced analytics capabilities, Måsøval can also gain deeper insights into its operations, customer behavior, and market trends, allowing the company to stay ahead of the competition. Overall, the data platform has become a critical tool for Måsøval in achieving its goals of sustainable aquaculture and continued growth.

The key benefits the data platform provides for Måsøval include:

  • Improved data management
  • Better decision-making support
  • Enhanced collaboration and communication
  • Increased automation

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