Forte Digital Welcomes Industry Veterans to Strengthen Marketing Team
Arild Horsberg and Are Solberg are joining Forte Optimize, a division of Forte Digital, to collaborate with Agnete Tøien Pedersen in building Norway's leading team in customer journeys, loyalty programs, and personalized marketing.
Arild Horsberg and Are Solberg are the latest additions to Forte Optimize, Forte Digital's specialized company focused on growth and marketing services. Horsberg has led Bas Kommunikasjon, an agency specializing in personalized communication, for over 30 years. He is bringing with him Are Solberg, the former COO of the same company.
– We've been closely following Forte Digital for a while and are genuinely impressed by what they've accomplished in such a short time. We're particularly excited to work cross-functionally with the entire company—not just with marketers as we're used to, but also with skilled developers, IT architects, data scientists, designers, and consultants, says Horsberg.
From left to right: Agnete Tøien Pedersen, Arild Horsberg, Are Solberg, Johan Grönlund.
Both Horsberg and Solberg will become partners in Forte Optimize, which is led by former Kahoot executive Agnete Tøien Pedersen. Together, they will spearhead Forte Optimize's efforts in personalized communication and MarTech (marketing technology).
Agnete Tøien Pedersen, Managing Director of Forte Optimize, is confident that the company has assembled a unique blend of expertise that few others in the industry can match.
– At Forte Optimize, we are experts in helping our clients grow. With Arild and Are on board, we are enhancing our expertise in what is perhaps the most crucial and underutilized part of the customer journey—loyalty and repeat purchases, says Tøien Pedersen.
Agnete Tøien Pedersen believes that Forte Optimize will gain an edge over more traditional marketing agencies, particularly in the field of CRM (Customer Relationship Management).
We can bridge the gap that no one else has managed to bridge before
She believes that Forte Optimize will gain an edge over more traditional marketing agencies, particularly in the field of CRM (Customer Relationship Management).
– CRM service providers haven't traditionally integrated technology into their service offerings. At Forte Digital, we have both—deep technological expertise and broad marketing know-how—all in one place. We can bridge the gap that no one else has managed to bridge before, says Tøien Pedersen.
Are Solberg will be responsible for building this bridge.
– Forte Digital was a natural choice for us because we believe it is the company best positioned to unite technology and marketing. With this interdisciplinary mix, we aim to become the best in Norway at helping businesses optimize their customer processes using MarTech, says Solberg.
Grönlund believes the initiative in MarTech and personalized communication in marketing will set the company apart in the market.
Johan Grönlund, CEO of Forte Digital, is confident that the market will respond positively.
– Since we founded Forte Digital in 2017, we've been focused on the smart use of data, relevance, and personalized digital services. This remains at the core of what we do. With this new initiative in MarTech and personalized communication in marketing, we can now offer our clients the ability to personalize the entire customer journey from start to finish. This truly sets us apart in the market, says Grönlund.