Get started with Growth Marketing!
Start with a preliminary project to build the best foundation
During the preliminary project, you assess your current position in the market by analyzing your brand, position and competitive ecosystem. You identify areas of strength and weaknesses, and how you’re aligned with the overall commercial objectives and goals. Additionally, you identify unmet needs among strategically important target groups.
To ensure a comprehensive and thorough assessment, it's recommended that both company and customer representatives are involved in this phase. It is also highly recommended to involve representatives from different parts of the organization, including from customer care.
Perform a thorough analysis, and keep an eye on the trends
During the analysis phase, it's important to gather and analyze data from a variety of sources, including traffic sources, user behavior, and visibility. To gain a more complete understanding of the performance, it's also important to compare your results to industry benchmarks.
For the most comprehensive results, both qualitative and quantitative data should be analyzed. This includes evaluating your traffic sources, user behavior, search engine- and social media visibility, customer satisfaction, and competitive positioning. Additionally, it's essential to consider market trends. By keeping an eye on the latest trends, you can identify emerging opportunities and gain a competitive advantage.
Monitoring trends can help you identify emerging opportunities and capitalize on them quickly. This can lead to long-lasting benefits and sustained success in a fast-paced and ever-changing market.
Displayed above is a screenshot from Google Trends, illustrating the search trends for "sky high lash mascara" and "sky high lash" before and after this mascara went viral on TikTok. By identifying this trend early, businesses could secure significant advantages that lasted for more than a year.
Identify your "low-hanging fruits", and start implementing
After gathering initial insights, it's important to identify the low hanging fruits (low effort, high impact opportunities), prioritize a handful of these and get started right away.
Low hanging fruits can be identified with a high RICE score.
By implementing and measuring impact of the low hanging fruits, you'll gain access to valuable data to further optimize your approach. This creates a great foundation for building a longer term roadmap for growth marketing, aligned with the company's overall plans for technical development and releases, product development, marketing campaigns, and communication.
With this data-driven, holistic approach that starts small and develop based on results, you'll be well-equipped to make informed decisions and drive growth.
Adopting a growth marketing mindset involves an endless cycle of analysis, implementation, testing, and optimization, and is a safe and cost-effective way to develop and grow.
Get started with Growth marketing!
At Forte Optimize, we are convinced that a focusing on data driven growth will be essential in 2023. This is especially true in light of the current macroeconomic state, where it is crucial to spend money and resources where it really counts.
Are you ready to unlock the full potential of growth marketing for your business? Don't hesitate - contact us today and get started! Our team of experts will work with you to develop a customized strategy that leverages the latest tools, insights and techniques to drive growth, optimize your marketing efforts, and capture market share.
Learn more about Growth Marketing!